Holt Renfrew & Co., Limited unveiled grand plans to expand and transform the St. Catherine’s Street Ogilvy location into a unique and exciting luxury retail destination branded: Ogilvy, part of the Holt Renfrew & Co. collection. Spanning 220,000 square feet, the new specialty store will expand to include an adjacent site and become the largest in the Holt Renfrew network, offering innovative new retail concepts and Canada’s richest assortment of luxury fashion and beauty brands. Following a $60 million investment, the new store is slated for completion in late 2017.
“This is another exciting step forward in Holt Renfrew’s dynamic growth plan,” said Holt Renfrew President Mark Derbyshire. “The Montreal market presents a unique opportunity to leverage two storied brands. Inspired by the best of both Holt Renfrew and Ogilvy, and based on extensive customer research, we have developed a grand vision with bold new concepts that celebrate Montreal’s rich fashion heritage and sophisticated shoppers.”
The construction phase for the future store is scheduled to begin in the fall of 2014 and be completed later in 2017. The store will remain open throughout this period to serve customers, as will the current Holt Renfrew store in Montreal.Familiar elements of the distinctive and stylish Ogilvy building will be celebrated in the new store design, including its magnificent façade, complemented with an expansion on the site of the former Hotel de la Montagne. The store will also continue to offer a mix of lease partners.The Holt Renfrew store on Sherbrooke Street will also remain open to welcome customers throughout this period, with exciting upgrades to enhance the shopping experience, including the recent launch of a new Dior shop, which offers the richest assortment of its kind in Canada, and plans for a new Prada shop. Plans for the Sherbrooke Street property post 2017 will be confirmed at a future date, and are expected to include retail offerings to benefit the local community.